The Naked Me. Rising Awareness With AI

Who am I? How to get a straightforward, comprehensive, unbiased picture of myself, my key personality traits and my values, without going through long hours of […]

Can Artificial Intelligence make the world better?

As the weekend routine of the “Better CMO” involves reading, amongst other little pleasures such as training before sunrise and meeting like-minded people at art gatherings, […]

about Wine, Love and Data-Driven Marketing

Last week in Shanghai I had the opportunity to share my thoughts with crowd of experienced and enthusiast marketers. Here is the storyline. Every time we […]

Singapore Art Memo

The Singapore Art Week is just over, and while I was in Shanghai (sic!) 5 out of the 9 days filled with cocktails and openings, I still […]

Why Writing

Three years ago, on November the 8th, 2012, I published my first blog post on betterness.it. At that time, I had just moved from Milan to Shanghai, […]

Marketing Is Art

There is an old (and odd) debate about the art and science of marketing: every now and then it’s a key theme in highly regarded conferences and […]

About Endurance, Happiness, Life and Work

I am on the road, again. My last marathon is dated back in 2012, in Milano, just few months before moving to Shanghai, where unfortunately I […]

What Happens When You Meet A Leader

Leadership is a hot topic. In the last 90 days only 2,733 new books were released on the subject (source: amazon.com). Yet, the lack of good […]

Curiosity Killed The Cat. Not the CMO

“Curiosity killed the cat” is an old proverb used to warn of the dangers of unnecessary investigation or experimentation. Should we, marketers, follow the old advice or actually just […]