30/03/2014

9 Imperatives for the better_CMO (part 2)

Behind each of the 9 imperatives of the better CMO, there is a clear context, key principles and lessons learned from leading marketers around the world. […]
23/02/2014

The CMO in a Customer-Activated Enterprise

Do you remember the 4P of marketing? Forget it. If there is any letter worth to list, it’s only one: “C”. Isn’t it weird that the […]
16/02/2014

9 Imperatives for the better_CMO

Stephen, the better CMO, embodies the betterness principles: Delivering meaningful value to customers and the extended enterprise; Designing tomorrow vision and incorporating it in today practices […]
09/02/2014

Welcome to the better_CMO

Sunday is always a busy working day for Stephen. Not because of unexpected calls, planned workshops, last minute meetings to address whatever urgent issue cannot wait […]
07/01/2014

In China, Internet Is THE Media

If you believe your “one size fits all” marketing strategy is working pretty well, then you can stop reading this post. But if you are curious […]
11/11/2013

China: New Skills For A Manufacturing Revolution

As over the past decades China has become the manufacturing hub of the world, cultural and technological innovation is required to address the challenges and opportunities […]
21/10/2013

Unstuck. By Design

Do you feel overwhelmed? Directionless? Hopeless? Worthless? These symptoms are common indicators that you’re stuck. In times of economic downturn, right when change is required the […]
14/10/2013

Paying More For Less

Do companies always understand what matters to their customers? How can they change the whole industry paradigm, deliver unexpectedly superior customer experience, and benefit from it? […]
23/06/2013

Intentional Design

On June 10, Apple opened the WWDC with a short video that is a testament to design embedded in every single element of the company. Few, […]