07/06/2015

Curiosity Killed The Cat. Not the CMO

“Curiosity killed the cat” is an old proverb used to warn of the dangers of unnecessary investigation or experimentation. Should we, marketers, follow the old advice or actually just […]
24/05/2015

Australian Airports. A Case Of Broken Customer Experience

Dear Aussie Friends, as much as I love your beautiful Country, as much as I agree with all the rankings that are positioning Melbourne and Sydney […]
25/04/2015

The Yin+Yang of Persona Marketing: the #CMO role in the Boardroom

Personas and cohorts are emerging as key elements in the B2B marketing puzzle, aiming at driving more relevant content and offers to the right customers, in […]
22/02/2015

Focus & The Art of Stillness In Movement

Occasionally, it happens I travel extensively, and in a very short timeframe. In the last four weeks I covered 68 thousand miles moving from Singapore to […]
01/02/2015

What Makes Good Marketing?

Last week I was invited at the B2B CMO Forum in Shanghai. It was a great opportunity to connect with CMO from all around the world […]
01/02/2015

What I Miss (And Don’t) About Shanghai

Being in Shanghai for few days after moving to Singapore in September last year, I had the opportunity look back at the two years I have […]
24/12/2014

Better. Really? Marketers, beware of your words

In the cluttered space of marketing buzzwords, there is one that is driving me nut: “better”. Did you notice that the big advertising agencies, the same […]
26/10/2014

Customer Experience? Not (Only) A Marketing Problem

It’s about 10-15 years there is a serious debate about customer experience. There is no luck of literature, studies, business cases, and recommendations. Yet, on average, […]
03/10/2014

The Value of Getting Personal in B2B Marketing

The common perception is that B2B it’s all about rational buyers and the ability to deliver a compelling value proposition supported by thought leadership, that the […]