07/11/2016

Better Relationship. With AI

With the AI revolution coming to reality, I started exploring how we can benefit from systems that, amongst other things, are capable of deeply understanding human […]
22/11/2015

Why Writing

Three years ago, on November the 8th, 2012, I published my first blog post on betterness.it. At that time, I had just moved from Milan to Shanghai, […]
07/06/2015

Curiosity Killed The Cat. Not the CMO

“Curiosity killed the cat” is an old proverb used to warn of the dangers of unnecessary investigation or experimentation. Should we, marketers, follow the old advice or actually just […]