14/10/2013

Paying More For Less

Do companies always understand what matters to their customers? How can they change the whole industry paradigm, deliver unexpectedly superior customer experience, and benefit from it? […]
08/01/2013

Running and China: A Long Way To Go. Dissecting the Shanghai International Marathon To Unlock Hidden Value

How Chinese are doing when it comes to managing sport events? Want to know if the Shanghai International Marathon, which took place on December 2nd, 2012, […]